a.witten

Edited and Directed award winning internet and broadcast video engagements for some
of the best-known international brands, including Geico, Burger King, Bank of America,
ESPN, Scion, Converse, Nike, DKNY, PNC Bank, Gillette, Google, Absolut Vodka,
Neutrogena.

•Directed “Worlds Biggest Shave” Gillette documentary for BBDO.

•Edited groundbreaking short film/branded content staring Christina Ricci for Donna
Karan

•Edited Spike Lee directed spots for NY state Development board with BBDO.

•Directed “TRS-Gecko” Geico spot for The Martin Agency, which, for the first time,
crossed over two of the brand’s most successful campaigns.

•Conceived, directed and produced “Flying Rats” Scion spot for Attik (SF) using photo
realistic 3d animation, which generated increased traffic to Scion’s want2besquare site
and went viral.

•Collaborated with internal creative team to envision multiple remixable spots and short
films for Getty Images (NY) stock footage library.

•Collaborated with senior agency creative team at Butler Shine and Stern (SF) to act as
CD and director on web spot “Creek” as part of the award winning Converse Gallery
campaign. “Creek’s” popularity was so overwhelming that it became the only viral spot
of the campaign to later be released for broadcast.

• Asst. Edited at some of the top offline editing houses in the country including
Whitehouse Post, Cosmo St., Lost Planet and BigSky Editorial, SpotWielders and WORK post for
editors such as Tom Scherma, Steve Jess, Miky Wolf, Charlie Johnston, Saar Klein and Neil Smith.

Managed the creation of The Forward Association (one of the countries oldest daily newspapers) "888" new media studio. Oversaw the development, creation, and implementation of physical studio specs, video and audio equipment needs, digital video and podcast workflow, and the set up and training with the new studio and equipment.

• Owned relationships with vendors and coordinated project life cycle for the new “888” studio within the Forward’s offices, including physical studio design and IT integration; this engagement allowed The Forward Association to further their new video content creation strategy.
• Deployed new video equipment across all editorial departments, which has seen a doubling of mew media creation over their previous solution.
• Delivered on all aspects of The Forward Association video creation strategy, beginning with their new acquisition formats, both studio and mobile, and continuing to include numerous post production and content creation to technologies such as Final Cut and Apple Logic.
• Collaborate with senior management team to identify new video needs and video workflows, specifically in the areas of the IT growth and physical department.
• Responsible for overall client satisfaction as well as identifying challenges for long-term video creation growth.

In coordination with editorial teams, served as managing video producer and digital video strategist to deliver measurable, sustainable, and unique video solutions for Hearst’s top-tier media brands: programs included daily and weekly episodic, viral, celebrity based, how-to and brand theater.

• Planned and coordinated with magazines editorial staff on the creation of new episodes (avg. 60/week) and series as well as work with web editors, the executive creative director and designers to develop new programming and show branding.
• Responsible for overall magazine satisfaction as well as identifying and executing on new avenues for strategic video growth.
• Oversaw rollout of video solutions across the websites of all fourteen Hearst Digital magazine properties, including seventeen.com, esquire.com and goodhousekeeping.com.
• Managed team of junior producers and video specialists as well as engagement-specific teams of web developers, creative designers, and project managers.
• Led video product demonstrations for web producers and executives in conjunction with editorial teams to identify and develop new, bottom-line-focused videos and video player features.
• Collaborated with web development teams on video player page integration as well as AJAX rich media feature video integration
• Oversaw production and automation of syndication while owning relationships with diverse partners in web, mobile video, home video appliance and p2p such as Verizon and Verizon wireless, Yahoo, MSN and Youtube.

Managed and delivered the post-production and web services for short term deadline driven clients. Ensure technological and logistical needs of edit suites, provide new media encoding consultation and project management service for clients.

• Managed post-production in collaboration creative as editor with CD and mid-level creative staff at Select Communication on spots for Cody Fragrances, Nautica and JOOP!
• Vastly improved suite rental product by adding Final Cut Pro option which went on to become the most popular and highest grossing rental product of the company.
• Provided web video professional services for a wide range of clients which enabled faster approval times and an increase in repeat business for lucrative short form clients
• Managed administrative team and created new client centered concierge approach that bridged the gap between an old business model of long term documentary rentals to high needs short form high margin clients such as advertising agencies and production companies

Produced, directed and edited commercials, infomercials and marketing materials for a wide range of advertising agencies and corporate clients.

• Served as editor and post producer working with MMT creatives on 50+ internal corp. training and marketing videos for clients such as Johnson & Johnson, OrthoBiotech, Merek, Janssen Pharmaceuticals
• Directed and edited direct response commercials and infomercials for diverse clients such as Jakks Pacific, AARP, DirecTV
• Edited the feature film “The Vault”

Responsibilities: Manage post production needs for clients. Edit and work creatively with clients to achieve project goals and outstanding broadcast video.

Worked with clients on the creation and implementation of a long-term road map of their web goals as well as their first web sites. Managed the front-end team responsible for the design and development of the sites.

• Led the team designing and developing front-end for the launch of Aramark’s first website
• Led the team designing and developing front-end for the launch of Sunoco Race Fuels’ first website
• Designed and developed the front-end UI for the first direct-to-print web service